Debate has heated up in Sweden…
The retailer’s¬†shock-tactic ads featuring naked women are certainly nothing new. But this week Swedish blogger Emelie Eriksson made headlines by¬†juxtaposing male models’ poses in unisex American Apparel Clothing with the R-rated images of women¬†wearing the same shirts (often sans pants).
To show how¬†American Apparel‘s double standard works, a¬†small Swedish clothing company named byPM¬†decided to do a photo shoot in which a man posed in the same positions¬†as American Apparel’s female models.
The model was byPM’s founder and partial owner, Petter Lindqvist.
“We, as a really small clothing brand, wanted to get into the debate¬†but without using words,” Lindqvist told¬†Business Insider¬†via email. “To see how people would react.”
He ended up getting his¬†partially naked self in one of Sweden’s largest papers.
Here’s how American Apparel poses men in a unisex blue button down:
Here’s how American Apparel depicts women:
And here’s how a man would look in the very same pose: